Let me begin by apologising for the delay in writing my latest blog entry, things have changed a lot since then as I have taken on a lot more work and clients which has kept me extremely busy. I have made a special effort to take a couple of hours off to write this blog and hope it is an interesting read. Ideally I would of liked to have put together this entry in chronological order but as it has been a while recalling the order would require me to pull out all the invoices which would take a while. To keep things simple I will just discuss the more interesting elements.
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Outso
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I posted some early concepts for the company 'Outso' on earlier blogs but can now add the final concept. I also designed the website outso.com. The company couldn't exhibit samples of their work on their website due to their clients copyright agreements so had to rely on an identity that could express their experience within graphics and software development. The concept emerged from juxtaposing a floral element with a circuit visual inspired by the movie 'Tron'.
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Redbed
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Redbed
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Again I posted the early concepts on previous blogs but can now add the final logo, I also designed an number of adverts which featured in targeted magazines. The final logo concept is very literal but really fits within the industry. I have been working with the people behind this brand since I began freelancing 3 years ago which has allowed me to continue to build a graphic portfolio after studying 3D design. It's possible for new freelancers to cross industries and shouldn't be afraid to tackle new disciplines as it can often lead to meeting new people and new business.
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Shower Safe
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The logo came to me very quickly and cropped up about 30 minutes into designing which can sometimes happen. The client was with me as I was creating this and could say yes there and then. This isn't a process I would usually do but as there was not a project fee agreed but an hourly fee it ended up being very cheap for the client. I would suggest that other freelances set up a project fee to avoid this happening. The final identity has a dynamic quality with the droplet changing colour to suit the environment it is placed. I felt that with it's strong identifiable shape that it was possible to avoid using an obvious blue.
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I directed the marketing pack concept to have a governmental info pack feel, by numbering the documents and placing safety information on the front it takes on an official look. The idea was that although the product isn't a legal requirement that it should be a moral one.
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I directed the marketing pack concept to have a governmental info pack feel, by numbering the documents and placing safety information on the front it takes on an official look. The idea was that although the product isn't a legal requirement that it should be a moral one.
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Scarlett & George
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Scarlett & George have finally released their identity which I developed with them over a number of months. The company use's only quality natural ingredients wherever possible, synthetics are only chosen when no natural alternative exists or delivers the quality and safety you expect. They aim to avoid the use of preservatives and solvents where there is a general suspicion of their safety (e.g. parabens). Scarlett & George only use natural colours and fragrances.
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The 'Magic Leaf' within the design represents the harmony between science and nature while the swirl (A Maori Koru) is a symbol of creation, peace and personal growth (based on the shape of an unfurling fern). The dynamic wave below the typography symbolises the curves of the body.
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I have been working on the packaging for a family of cosmetic creams which I will post when they launch in the near future.
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Gallo Wines
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I was commissioned by Gallo to create some concepts for a new boutique wine called Bridal Wood. Below are two of the concepts I developed. The first was designed to look like a chalk board, using small symbols to break up the copy I created a short story telling of a vineyard hidden away where many generations have made wine. The second is a illustrative piece giving a fresh approach to bottle labelling and represented the flourishing environment the vineyard is situated in.
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I hope you have enjoyed reading this blog post and will try to update it as soon as I have some more work published. Thanks for reading.
2 comments:
this is a great post, youve been really busy and have a diverse range of designs to show, well done!
Impressive stuff, anymore blog posts coming up?
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